Built on a hands-on foundation of Fortune 500 corporate and Madison Avenue advertising experience, USA/DIRECT has been providing cutting-edge, full-service worldwide market research support to the marketing, advertising and public relations community for over 20 years, earning the American Market Research Association's highest 'Expert' Rating. Working closely with client project teams, services include up-front consultation, study design, questionnaire development, translation, programming, pre-testing, hosting, data collection, tabulation, statistical analysis, written reporting and post-study follow-up. Clients follow study results online in real time.
Projects encompass the entire range of research activities including market opportunity studies, new concept evaluation, branding, test market analysis, campaign tracking, customer satisfaction, awareness/image/usage studies, lost customer research, competitive impact, pricing maximization, corporate image, opinion polling and studies of issues of public importance.
Medical surveys are conducted worldwide among physicians (all specialties and sub-specialties), dentists, nurses, pharmacists, allied healthcare professionals, ailment sufferers, OTC and prescription users.
Advanced statistical techniques are employed to identify market gaps, factors which drive market dynamics and to predict impact of market changes including new company or brand positionings, new product introductions, competitive entries and pricing shifts.
USA/DIRECT has in-depth experience across a broad range of product and service fields including healthcare, package goods, pharmaceuticals, personal products, cosmetics, weight loss, hospitality, travel and tourism, insurance and financial services.